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Higher-Welfare Pet Food Initiative

Calf and kitten

Most pet food in the U.S. is made from animals raised on factory farms, even though pet owners are increasingly concerned about farm animal welfare and would prefer more humane options.

In a 2023 survey [PDF], 87% of pet food shoppers reported they would be likely to switch to another pet food brand if they knew the animal ingredients were sourced with more care.

In response, the ASPCA is working with progressive pet food brands to develop sourcing policies and standards that improve the lives of animals and offer better options for pet owners.

Certified Products | Committed Companies | Latest News

Animal-Welfare Certified Products

You can find pet foods and treats with more humane standards already! The following brands are leading the pet food industry by offering one or more welfare-certified products.

Dog and cat silhouette Boss Dog Brand®
Dog silhouette Campfire Treats®
Dog silhouette Earth Animal
Dog silhouette Evermore Pet Food
Dog silhouette Freshpet®
Dog and cat silhouette Halo® Pets
Dog silhouette Nugget's Healthy Eats
Dog and cat silhouette Open Farm®
Dog and cat silhouette Raw Farm
Dog silhouette Straight Arrow Bison
Dog silhouette Spot Farms®
Dog and cat silhouette Tender & True®
Dog and cat silhouette Whole Paws by Whole Foods Market®

Listed products are verified to never include ingredients from factory farms that house animals in cruel cages or crates and can all be found along with many plant-based options on our Shop With Your Heart Grocery List, which lists where the products are sold.

Pet Food Companies Committed to Making Progress Toward Higher Welfare

These companies have worked with the ASPCA and committed to implementing industry-leading policies over the next several years to source more humane products and improve the lives of farm animals.

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BIXBI® Pet
By 2024, BIXBI Pet committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for select Liberty Kibble Chicken Recipes for Dogs and Cats.

Dog and cat silhouette

Caru Pet Food®
By June 1, 2025, Caru Pet Food committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its CARU Daily Dish Chicken Stew for Dogs.

dog and Cat silhouette

Evermore Pet Food
By end of 2023, Evermore Pet Food committed to earn a meaningful animal-welfare certification recognized by the ASPCA’s Shop With Your Heart program for its new turkey recipes for cats.

dog and Cat silhouette

Goodness Gracious
By the end of 2026, Goodness Gracious committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken products.

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Happy N' Healthy®
By 2025, Happy N' Healthy committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its beef and pork bones.

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My Perfect Pet™
My Perfect Pet committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for turkey, chicken and beef ingredients for select blend recipes by 2027.

Cat silhouette

RAWR
RAWR earned a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken recipe and committed to adopting the ASPCA-supported Better Chicken Commitment by 2026.

Cat silhouette

Savage Cat Food®
By 2025, Savage Cat Food committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken recipe and committed to adopting the ASPCA-supported Better Chicken Commitment by 2027.

dog and Cat silhouette

Shine Pet Food
By summer of 2023, Shine Pet Food committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken, turkey, lamb, pork, duck and beef recipes and products.

dog and Cat silhouette

Viva Raw
By 2023, Viva Raw committed to label with a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken recipe and committed to adopting the ASPCA-supported Better Chicken Commitment by 2028.

Learn more about the certifications recognized by our Shop with Your Heart program and the Better Chicken Commitment.

Please remember to always check with your veterinarian before making any changes to your pet's diet!

If you work for a pet food company interested in developing animal-welfare policies and procurement strategies, contact us at [email protected].

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